VCH Rebrand

Founded by Ginnie Chadwych-Healey, VCH is a platform that promotes responsible fashion. A modern, fashion forward and quietly confident visual identity was designed for VCH. A simple but elevated logo mark lies at the heart of this identity. The strap-line ‘Style with Purpose’ has been designed in multiple ways to use across different purposes and together the logo and strap-line can be dialed up and down. The colour palette stays true to Ginnie’s love of green and the addition of burnt orange adds further pops of energy. The final identity consists of a set of logos, a colour palette, typography style and border graphics.