Dune London AW25 Campaign

I led the creative direction for the Dune London AW25 seasonal campaign—from initial concept development through to final execution. This included defining the visual look and feel, shaping cross-channel communication ideas, and overseeing art direction, production, design, and asset rollout. The campaign was activated across all brand touchpoints, including in-store, the Dune London website, social channels (paid and organic), email marketing, press advertising, and OOH.