Dune London SS25 Campaign Stills

For the SS25 campaign, I led the creative direction for the product photography. Our aim was to celebrate the brand’s London heritage whilst evoking the bright and vibrant energy of spring/summer. To achieve this, we used iconic London-based backdrops that tonally complemented the collection, alongside a sky backdrop to enhance the seasonal mood. Careful attention to lighting and styling highlighted the craftsmanship and intricate details of the product that define the brand’s identity.